About Us

You know you need a webinar program. You just need someone to raise their hand and say, "I'll do it."

Picture this: You’re in a meeting with senior leadership, and the CEO asks, "Why aren't we running webinars?" Everyone—especially the VP of Sales—looks at you expectantly. Or maybe your sales team just pitched the "great idea" to host a webinar because it’s one of the top three lead-generation channels in B2B.

You’re an experienced marketing leader. You don't need anyone to teach you why webinars matter or how to run one. You know exactly what it takes.

You also know it’s a massive, time-consuming logistical hurdle. You have to manage the tech, corral the speakers, build the promotion engine, and keep the energy high as the on-screen host—all while juggling a million other priorities. You simply don't have the time to take on another project.

You need someone on your team to step up, take the wheel, and execute.

I'm that person.


Julie Dellinger Headshot

Hi, I’m Julie Anne Dellinger. 👋

At my last three in-house corporate marketing roles, I was the person who raised my hand and built the webinar engine from scratch.

After over a decade in B2B marketing—working across complex industries like anti-bribery compliance, weather intelligence, and remote patient monitoring—I launched The Stream Team in March 2026. My goal? To be the fractional strategic partner for overextended marketing leaders who need pipeline, not more projects.

(Side note: If you're a 90s baby and caught a whiff of nostalgia at the name "Stream Team" reminding you of the Disney Channel original movie "The Scream Team," we are already on the same page!)

At my core, I am a problem-solver who happens to love marketing. I don't just run events; I build systems that work for you:

  • If your webinar recordings are collecting dust on a shared drive, I’ll repurpose your content to breathe new life into it and fuel your content engine (like I did for Earth Networks).

  • If you're bought into webinars but stretched too thin to manage them, I'll overhaul your program into a seamless pipeline-generating machine (like I did for Health Recovery Solutions).

  • If you're locked out of your YouTube channel because a former employee left with the passwords, I’ll help you build a new, search-optimized channel with on-brand content (like I did for Garden for Wildlife).

  • If you have a subject matter expert who loves to talk but you haven't even chosen a hosting platform out of the hundreds on the market, I handle that, too.

A blend of strategy, technology, and magic. 🪄

I bring a unique mix to the digital control room. With a laser-focused, systems-driven approach, I thrive on bringing order to chaos, managing moving parts, and remaining the calm, collected 'Executive Producer' behind the scenes.

I’m also heavily invested in leveraging AI to work smarter and faster for my clients. I use tools like Claude and Gemini to build custom resources (like my Free Transcript Converter), generate supporting content, and process data at scale. But here is my golden rule: I never publish AI-generated content without human editing. B2B buyers crave real, human experiences. AI helps us build the foundation, but human strategy closes the deal.

"I'll just launch it next quarter."

I hear this objection all the time. But in B2B, webinars are one of the top-three lead generation channels, right behind email and SEO. It’s one of the only formats that demands a real, human experience from your buying committee.

When a week of delaying becomes a month, and a month becomes a quarter, you are leaving massive pipeline on the table. You can't afford not to launch now.

How We Get It Done (The 4-Step Plan)

I'm not here to teach you marketing. I'm here to lighten your load, fuel your pipeline, and make you look amazing. Here is how we do it:

  1. Book a Discovery Call: In 30 minutes, we’ll map where your marketing is now, the pipeline you need to build, and how webinars get you there.

  2. Run the 2-4-2 Framework: I do all the heavy lifting. I manage the 8-week production sprint—from platform setup and speaker prep to the live broadcast and post-event content repurposing.

  3. Review What Worked. You get the post-show engagement report to show leadership, plus the exact playbook to run it again.

  4. Watch Closed-Won Hit the Scoreboard: Opportunities turn into closed-won, the sales team is thrilled, and you get the credit without adding extra work to your plate.

You deserve the space to be the creative marketing leader you know you are. Let me run the show behind the scenes. You just show up and present. 

Book a Discovery Call